Marketing Executive and Social Media Content Lead – Dovecot College of Health Sciences

Lusaka
1 month ago
Consultancy Part Time
Application deadline closed.

Job Description

Dovecot College of Health Sciences is looking for suitably qualified and high caliber individual or Consultant/firm to join our team as MARKETING EXECUTIVE AND SOCIAL MEDIA CONTENT LEAD.

The successful candidates will be responsible for implementing new enrollment strategies, advertising among other responsibilities.

Digital Marketing Key Responsibilities:
Content Creation: Design and produce high-quality visual content including graphics, flyers, banners, social media posts, and short-form videos that align with the brand’s identity.
Social Media Management: Manage and execute the social media strategy across platforms like Facebook, Instagram, Twitter, LinkedIn, and others. This includes scheduling regular posts, monitoring engagement, and analyzing performance metrics.
Graphic Design: Develop creative concepts and design assets for digital marketing campaigns, promotions, and product launches.
Video Editing: Create and edit short-form videos for social media using tools like CapCut, Adobe Premiere, or similar software. Ensure videos are optimized for various platforms and formats.
Brand Consistency: Maintain consistent brand messaging and visual identity across all content and platforms.
Engagement: Interact with followers, respond to comments and messages in a timely manner, and engage with the online community to build a strong social media presence.
Collaboration: Work closely with the College marketing Committee to align content with overall marketing goals and campaigns. Provide support for other design needs as required.

Requirements for an individual:

  • Grade 12 school certificate
  • Certificate – Diploma or better in Sales and Marketing or equivalent.
  • Excellent Communication and Sales skills
  • Be able to meet or exceed targets set out by the College.
  • Experience of more than 2 years in a similar role.

Requirements for a Consultant:

  • Expression of Interest
  • Certificate of Incorporation
  • Company or Business Profile
  • TPIN Registration Certificate

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