24 May 1976

About Candidate

A highly motivated commercial leader with over 15 years experience in various portfolios. With the
aim to impart knowledge, Intiative, experience and skills in a progressive organization so as to
contribute effectively and eminently towards the fulfilment of it’s set goals.



Bachelors degree 2017

Sales and Marketing management

Professional diploma in Marketing 2015

Sales and Marketing Management

Work & Experience

Sales Manager 1.09.2022
APG milling

Organising and managing marketing projects/campaigns. Developing creative ideas to set up new campaings. Working with clients and stakeholders to align projects. Working with the team to delegate tasks based on stakeholder’s needs. Identifying potential markets and conducting research prior to launching new ideas. Managing the sales team. New business development. Relationship management. Managing key account customers. Motivating the team for achievement of sales targets. Initiate, excute and follow progress on marketing strategies. Developing and maintaining channel partners in the trade to ensure product availability at the point of sale. Asigning territories to sales representative and ensuring they are covering their markets consistently. Regularly update management on market development, opportunities and competion. Have a clear focus on the general trade channels to build distribution, visibility and volumes.

Area Sales Manager 1.08.2014 - 30.12.2020
Varun beverages

Managed the sales team for achievement of sales targets. Lead channel partners and sales team for coverage, distribution and display objectives in line with company strategies. Execution of primary orders to distributors on time and in full. Ensured that outlets adhere to the branding strategies of the company. Managed cash, credit and promotional stock of my territory and that of distributors. Build capacity: manage and strengthen the business particularly with distributors. Ensure distributor’s operations are efficient and effective i.e. warehouse management and inventory management, logistics, sales force etc. Designed and developed the master distribution plan in Southern and Western province and man-power deployment needs for the distributor. Analyzed stock movement based on secondary sales and help them in their inventory planning and achievement of primary orders to achieve set sales targets. Ensured that channel partners are trading within the agreed terms.

Sales Representative 02.01.2012 - 30.01.2014
Parmalat Zambia LTD

Undertook Territory management in Eastern and Muchinga provinces. Managed distribution channel members, Agents, Distributors and retail chain stores. I was involved debt collection and banking. I was reconciling cash collected from route selling with stocks taken. I did regularly review of account receivable position of all customers under my responsibility and, in liaison with the branch manager, ensured that all customers trade within approved trading terms. Closely monitored of competitors and provided feedback to management. I efficiently and effectively did route planning to ensure customer satisfaction. I ensured penetration into new markets to grow sales and maximize product availability in all channels. Ensured efficient execution of sales orders. Managed customer complaints to avoid loss of sales and ensured customer retention. Maintained relationships with key distributors and identify new territories for market development. I ensured correct display of products in stores is adhered to by merchandisers. I made sure expiry dates of products on shelves are checked and advise accordingly.

Sales and Distribution Executive 03.01.2000 - 30.12.2011
Chat Milling

Prepared daily distribution plans for routes. Ensured that products are distributed in designated sales territories. Involved in preparing and executing of sales plans. Undertook monitoring of sales, to ensure achievement of sales targets. Handled and serviced customers (Agents and plant customers). Maintained and acquired of old and new customers was under my direct responsibility. Undertook preparation and execution of promotional plans in designated areas. Responsible for stock management and product rationing. Responsible for new market development (developing and managing distribution routes). Compiled of daily /weekly / monthly sales and distribution reports. Responsible of supervising salesmen and loaders. Profe