Sales and Marketing Manager – CBC TELEVISION
Job Description
CBC Television, powered Dolphin Media Ltd, is a leading local television station with over 15 years of broadcasting on Topstar Channel 110. Widely known for our popular movie catalogue, we are now expanding into subscription-based advertising services across TV, Radio, and Social Media platforms.
To spearhead this expansion, we are seeking a highly motivated and experienced Sales and Marketing Manager to lead our sales team and drive the growth of our advertising services.
Key Responsibilities:
Develop and implement comprehensive sales and marketing strategies to promote our subscription-based advertising services across media platforms.
Lead, mentor, and manage a team of sales agents to achieve and exceed sales targets.
Build and maintain strong relationships with key clients, understanding their advertising needs and delivering tailored solutions.
Analyze market trends and competitor activities to identify new opportunities for growth.
Collaborate with internal teams, including production and content, to align marketing efforts with overall business goals.
Develop pricing models, promotional campaigns, and marketing materials to effectively position our advertising services in the market.
Monitor sales performance, preparing regular reports for senior management, and refining strategies as needed.
Qualifications and Experience:
Bachelor’s degree in Marketing, Business Administration, or a related field.
Proven experience (minimum 3-5 years) in a senior sales and marketing role, preferably within the media or advertising industry.
Demonstrated ability to lead a team and meet or exceed sales targets.
Strong understanding of advertising across TV, Radio, and Social Media platforms.
Excellent communication, leadership, and negotiation skills.
Analytical mindset with a strategic approach to market positioning and sales growth.
Familiarity with subscription-based service models is an added advantage.
What We Offer:
Competitive salary with performance-based bonuses.
A leadership role in a fast-growing company with opportunities for career development.
A dynamic and creative work environment.
The chance to influence the direction of CBC Television’s advertising services.
If you are a results-oriented, strategic thinker with a passion for sales and marketing in the media industry, we’d love to hear from you!
How to Apply:
Send your CV and a cover letter outlining your experience and vision for the role to cbctvzambia.ch110@gmail.com by 30th September 2024. Only shortlisted candidates will be contacted.
